An advertisement makes the claim: "If you buy our hand cream and apply it daily, then your hands will be soft." Construct a truth table. Suppose you buy the product, forget to apply it sometimes, and still have soft hands. Under those conditions, is the statement false?
Is the claim in the advertisement false?
A.
Yes. Since the consequent of the conditional statement is false, the entire statement is false.
B.
Yes. Since one part of the compound statement is false, the entire statement is false.
C.
No. It would only be false if I bought the product, applied it daily, and did not have soft hands.
D.
No. It would only be false if I bought the product, did not apply it daily, and did not have soft hands.
Answer: B) Yes. Since one part of the compound statement is false, the entire statement is false.
An advertisement makes the claim: "If you buy our hand cream and apply it daily, then...
INTERPRETING THE REAL LIFE STORY: Michael’s Experience I used to fall for every “get thin quick” ad I saw on television. I bought diet pills, supplements, exercise equipment, and many other items that were advertised as causing quick and easy weight loss while still being able to eat whatever you wanted. I would always start using the product with a lot of enthusiasm, only to realize after a short time that it didn’t work at all. In the case of...
This case study present you with sell scenarios that require you
to apply the critical skills and give you training through
simulation, role-playing and practical learning situations.
Case 12.2- "I Must Check with My Spouse" Charlie Brandon had been selling home furnishings for 8 years. He had worked for high-end c and discount outlets. And throughout his career, he had encountered more objections than even he had t possible. Some people wouldn't buy leather furniture because they thought it felt...
case study Daniel just graduated from Michigan University and landed a job as a copywriter at Young, Olsen, Lindle, and Olson (YOLO) Advertising assigned to one of the subsidiary accounts of Delicious Uber Bacon Ingredients Extraordinaire Corporation. This conglomerate was primarily a food processing manufacturer beginning one hundred years ago with pork in the Midwest. Overall corporate sales of beef, chicken, pork, and seafood were more than $ million each year. YOLO considered many advertising options and opted for a...
Looking to buy a bicycle, you walk into a small store called “Rick’s Bikes”. You are shocked by the high prices. You mention to a salesperson that “Beth’s Bikes”, a rival store, has much lower prices. The salesperson says: “Sure, but you and I both know what goes on there. Ever notice how they always scratch off the serial numbers?” If the salesperson’s statement constitutes a tort, the tort is most likely which of the following? Value: 2 marks. Select...
For the following transactions, identify which principle, constraint, or assumption would apply: Assume a partnership’s business is going to continue indefinitely. Based upon the dollar amount of cash paid or received, transactions are recorded. An accountant may ignore expense accounts with low dollar balances when deciding which expense accounts, they may want to increase spending on. Benefits of a new software system should be greater than the costs to implement the new software system. Business owners should keep their personal...
Free the ‘trapped’ fan, capture more venue sales Published June 6, 2005: Page 22 SBJ by Bill Sutton In an age when consumers have multiple choices, why does a sporting venue espouse the philosophy that those consumers are “trapped” in the venue for three to four hours and, therefore, at the mercy of the organization, which tends to restrict their options and choices within the venue? Why not view each consumer as an asset to be developed and cultivated for...
Our 1st new array operation/method is remove. Implement as follows: public static boolean remove( int[] arr, int count, int key ) { 1: find the index of the first occurance of key. By first occurance we mean lowest index that contains this value. hint: copy the indexOf() method from Lab#3 into the bottom of this project file and call it from inside this remove method. The you will have the index of the value to remove from the array 2:...
Select two of the discussion questions and analyze the case study using project management principles. Apply your knowledge of project management to the facts presented in the case study to describe how you would proceed. We only need to answer one of the questions. A thorough answer will probably require 300 to 500 words for each question. Feel free to use text bullets, tables, or graphics to summarize your points. Questions Q1: Make or Buy decision – Describe the make...
What Exactly Does Being “Creative” and “Effective” Mean?
An argument can be made that “effective” or successful
advertising is usually being creative with a purpose. Certainly,
the notion of effective advertising can vary from culture to
culture. In the United Kingdom, a premium may be placed on being
different, humorous, or out-of-the ordinary in differentiating
campaigns from the mass of mediocre advertising.
In the United States, creative advertising is viewed more often
as being “effective” in that the creativity has...
In Java Burdell and the Buzz Problem Description As an aspiring band manager, you need to promote your band and expand publicity. Being hip with the times, you know that social media can make or break a band’s popularity. So, you decide to bring some ‘lucky’ Georgia Tech students to spread the good word! Solution Description Write the Concert, Musician, and Fan classes to guide your band on their rock star journey. You will design these classes from scratch following...