Question

Primary vs Archival Data: What are the advantages and disadvantages of using achival vs. primary data? Provide at least 3 advantages and 3 disavantages of using objective survey data (primary) and secondary data.

Answer 1

The advantages of primary data (objective survey data)=

Company-specific issues can be addressed

It will facilitate better data interpretation

No redundancy of data collected

The researchers have greater control over the collected data

Data can be made to address some specific requirements

The disadvantages of primary data (objective survey data)=

It is a time-consuming process

It needs more funds

There may be a need for greater resources

The accuracy can be doubtful if correct methods are not used

The advantages of secondary (archival ) data=

It is readily available

It is quite cost-effective than primacy data

It can have greater accuracy of data

It will also facilitate the alternatives of the research design

The disadvantages of secondary (archival ) data=

Data may be not having consistency with the requirements

The data may have unsuitable units of measurement

The data set may not address all the requirements