Question

I need help with my assignment, it is for four minutes presentation for Marriott Hotels. I need to introduce the company to my audience and their story. The "story" of your company means the way in which your company presents itself to all the stakeholders. Then consider how they company's story deviates from the public perception of the company. so I need the Marriott story and how the presents themselves.

Answer 1

answer-

Marriott International is an American multinational diversified hospitality company that manages and franchises a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott, the company is now led by his son, Executive Chairman Bill Marriott, and President and Chief Executive Officer Arne Sorenson. Marriott International is the largest hotel chain in the world. It has 30 brands with more than 7000 properties in 130 countries and territories around the world, over 1.2 million rooms (as of September 2017), and an additional 195,000 rooms in the development pipeline

Vision of the company-

To become the leading provider and facilitator of value-based luxury, leisure and  business experiences across the globe.

Mission of the company-

To create an environment conducive and helpful to both our employees and customers, thereby encouraging our employees to work at their maximum capacity in being of service to our customers whilst providing our customers with.

Stakeholders of Marriott group of hotels play an important role in driving the success and shaping the sustainability strategy. The main stakeholders are associates, customers, communities, shareholders, associations, supply chain, owners and franchises, nongovernmental organizations and government. The interests of associates are to create programs such as Cultural Appreciation Day, Marriott Jobs & Careers, Take care wellness program, Living the Gold Standards, Associate Appreciation Week and other related activities. The interests of communities are to get involved in the community engagement programs, fundraising, volunteering, disaster relief and in-kind donations. The interests of shareholders comprise of analyst meetings, annual report, conference calls, carbon disclosure, sustainability reporting and annual shareholder meetings. The interests of associations are workshops, research, board memberships, working groups, partnerships, advisors and lobbying . The interests of supply chain are supply chain screening, local supplier capacity building, strategic partnerships, supplier diversity programs, engagement workshops and sustainable procurement programs. The interests of owners and franchises are sustainable hotel development and economic development. The nongovernmental organizations have interest on the working groups, strategic partnerships on global issues, executive committees, advocacy for Reduced Emissions from deforestation and Degradation (REDD) projects. The interests of Government are regulatory fillings, briefings, pilot projects, research, lobbying, meetings and advocacy. The main areas where the stakeholders collaborate are the improving the associate health with Take care, greening the furniture, fixtures and equipment global supply chain, engaging associates by 'Living Our Core Values', addressing global recruitment through social media gaming- 'My Marriott Hotel', collaborating with the industry to address human trafficking, responding to customers with industry standard for carbon measurement, advocating for the new golden age of travel and sourcing sustainable seafood through 'FutureFish'.

Company put efforts to benefit its stakeholders but also it has faced some crisis or issues in its time.

On October 3, 2014, the US Federal Communications Commission (FCC) fined Marriott $600,000 for unlawful use of a "containment" feature of a Wi-Fi monitoring system to deliberately interfere with client-owned networks in the convention space of its Gaylord Opryland Resort & Convention Center in Nashville. The scheme disrupted operation of clients' mobile telephone hotspots by sending fraudulent Wi-fi de-authentication packets.^[33] Marriott International, Inc., the American Hotel and Lodging Association and Ryman Hospitality Properties responded by unsuccessfully petitioning the FCC to change the rules to allow them to continue the wilful jamming of client-owned networks, a position which they were forced to abandon in early 2015 in response to backlash from clients, mainstream media, major technology companies and national mobile carriers.

The incident drew unfavorable publicity to Marriott's practice of charging transient lodgers $13–15/day for wi-fi connections, routinely included in the base price at most discount chains,and to exorbitant wi-fi fees (typically $250–1000 per devicecharged to convention-goers at a time when the $2.25 billion annually in ever-increasing "incidental fees" charged by US-based hotels to their lodgers was already drawing criticism and negative media coverage.

On November 30, 2018, Marriott disclosed that its Starwood Hotel brand had been subject to a security breach. After the disclosure, New York Attorney General Barbara Underwood announced an investigation into the data breach.

The 2018 cyberattack on the Marriott hotel chain that collected personal details of roughly 500 million guests is now known to be a part of a Chinese intelligence-gathering effort that also hacked health insurers and the security clearance files of millions more Americans, The hackers, are suspected of working on behalf of the Ministry of State Security, the country's Communist-controlled civilian spy agency.Initially, Marriott admitted that 500 million customer's personal information had been exposed. It later amended their admission to "less than 383 million" customers, and claimed many of the customer's payment cards had expired.