Question

Amazon’s Kindle (its electronic book, magazine, and newspaper reader) has been far more successful than its SONY competitor. This could be at least somewhat influenced by the “Oprah factor”; the Kindle was first introduced on the Oprah show and strongly endorsed by the mega-mogul. But the original Kindle had some physical problems—button placement and page-turn speed among them. Correcting these problems resulted in the Kindle2, released in 2009 to glowing reviews, and ultimately to the Kindle Fire. What observation research might have been used in the redesign of the original Kindle?

Answer 1

Answer:

Observation method is.e technique used for the primary data collection in the research study. It is used study Me behavior of the individual, group or particular environment, in which specific characteristics are observed and recorded by .e researcher There are three types of observational method :

• Naturalistic observation In naturalistic observation, observer does not participate in the activities Observer observes Me event either from distance or sitting at nearby place

• Participant observation In participant observation, observer takes a full-fiedged participation in the activities and observes the group behavior

• Controlled observation In controlled observation participants behaviors are observed in a laboratory setting It is a structured observation, where observer focuses on specific behaviors of interest

In this case company, AZ has redesigned its original product i.e online reading application by identifying the physical problems in its original design The company could have used more than 1 type of observation method to identify these physical problems Using the participation observation method participants could have given a trail access to use the application Observer must have involved in the activity as a participant and observed the co-participants behavior while using the application This had helped AZ company to observe  the physical problems faced by the participants while using this application