Question

1) For the first discussion post in our course, please greet the class, and begin with a brief self-introduction.  2) Additionally, indicate what you are looking forward to most about the E-Marketing curriculum!

3) Provide your perspective as a marketing student on how consumerism has had a power shift from sellers to buyers--4) Provide at least one example that relates to your assertions/opinions.

5) Last, explain what new technology-based marketing strategies have you the most inspired/excited about contemporary business.

Answer 1

1) For self introduction, you may use the following pointers-

Name-

Country-

Which majors are you pursuing-

Your keen interests-

2) Since the onset of digital revolution, every industry is using digital means to reach its customers. Hence, e-marketing or online marketing is a subject that holds immense importance in today's world & hence, I look forwards to learning all about it. The thing that I'm very keen to learn from this course is mobile marketing, as being a consumer also, I experience it everyday.

3) The earlier adage of Seller is the king has now been replaced by Buyer is the king. This is because of digital medium, the consumer now has access of hundreds of products & services, & they have the power to chose one over the other. Hence, due to this stringent competition among the sellers, they have to continuously strive to provide better quality products & services to their consumer.

4) Example- During online hotel booking, I look for the website that provides me the cheapest price for the same room in the same hotel. The websites offering online hotel booking have to be highly competitive to drive traffic on their website.

5) Artificial Intelligence (AI) driven chat-bots have inspired me the most.