Question

Open today’s issue of The Wall Street Journal and look for an article about new moves being made by a corporation, specifically the decisions that are strategic. At what level is each of the decisions that you identified? Functional/Business/Corporate? Why do you believe this to be the case? What is your assessment of these decisions? Will they be effective? Why? How have you decided this?

Answer 1

One of the significant articles that were published on Wall Street Journal was "Coming to Windows: Use Your finger or Face as a password".

The It giant, Microsoft brainstormed creative ideas to innovate the log-in facility to Window computers. The strategic decisions were specifically take by the top management and senior managers at corporate level. The decisions were take with an aim to shape the company's growth and performance in the long run.

            The case emphasized on the move to change the way the users log in to Windows computer. The company has planned to create its next version of Windows that will support biometric authentication. It means the ability to log into a window computer, tablet or Smartphone just by touching a finger to a sensor or the software would recognize the image of the user's face.

            After analyzing the case closely, it was concluded that the proposal planned by the company will be launched in the market soon. In addition, the company's new software feature will be supported in a variety of devices powered by Window 10.

            The company is also of the view that the new business venture would replace the current paradigm of the a password code in user's digital lives, which is basically a headache for them and user threat.