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What, if any, harm could the Coca-Cola Company have suffered as a result of the Koke...

What, if any, harm could the Coca-Cola Company have suffered as a result of the Koke Company’s use of the Name “Koke” to market its products?

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The use of the name “Koke” may have created confusion in the mind of customers who could not distinguish “Koke” from “CocaCola.”  Such confusion could result in lost sales for CocaCola.  Confusion could also damage the reputation and goodwill associated with The Coca-Cola Company.

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