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What were the real reasons that coca was taken out of Coca Cola? How then could you still justify the prohibition of Opium an
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Coca cola company invented in 1892 by asa candler. When Candler began advertising Coke as a beverage, making it available at lunch counters across America, the drink still contained a trace of cocaine.Obviously, the Coca-Cola you buy today does not contain cocaine but it remained an ingredient well into the 1900s. But by 1929, with public pressure and Prohibition against alcohol in full force, the company was forced to remove all traces of cocaine. Coke soon became popular as a “soft drink,” an alternative to hard alcohol.

U.S. America’s aggressive drug enforcement policy, costing over US$1 trillion and putting millions of people in prison for casual drug use, is an abject failure. By regulating drug use rather than criminalizing it, per capita recreational drug use in the United States would be the same or even lower than it currently is, safer for consumers, and far less costly to society in terms of socioeconomic harm. This failed policy has not only affected U.S. society in such a harmful way that it almost cannot be overstated, but it has also resulted in quite needless drug cartel violence in Mexico and other countries. Included here is a pragmatic suggestion for reform of U.S. drug policy.

For U.S. legislators, making certain psychoactive drugs illegal, regulating others, and leaving still others completely unregulated, requires a difficult balancing act, and an easy one to get wrong, as we shall see.

We regulate the sale of alcohol, for example, by prohibiting minors from purchasing or consuming it, stipulating where and when it can be sold, and formulating rules for its purity and safe manufacture, among many other things. Ostensibly, this is because alcohol has potentially deleterious effects when drunk in excess, such as the impairment of motor skills and good judgment, plus poor health consequences, potentially leading to death or injury not only for the drinker, but people he/she may come into contact with, in addition to increasing public health costs to taxpayers. Thus, by regulating this particular drug, we allow for its consumption while putting up safeguards, balancing, as it were, individual freedom with the collective safety and wellbeing of society. And this seems to be an entirely reasonable approach to the drug of alcohol, and one could even argue that it is currently under-regulated, as it remains the third highest preventable cause of death in the U.S.

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