Question

2. What is their strategic marketing plan with the Coca Cola brand? How do they get people to want to buy a Coca Cola product?

Answer 1

Strategic marketing plan with Coca-Cola brand is as follows:

the coca-cola brand has a perfect strategy, and it is one of the most successful brand of the world.

When we talk about the marketing strategy, the company has an excellent product strategy and provides a wide variety of beverages to its customer after conducting marketing and research of the different countries they provide.

The company focused on the shapes of their bottle also and make it a very appealing and eye-catchy shape for the bottle.

The company also focused on its logo and font and made it very attractive to their customers.

The company also have flexibility in their pricing strategy to avoid any significant price drop or hike in prices because of various factors like competitors or fear of losing a customer because of perception that if the company has dropped its price in severely then the quality of the product is in doubt.

The company's slogans are also very appealing and simple and straightforward, like "enjoy," "happiness," and "you cannot beat the feeling."

This simplicity attracts people, and it is the way the company gets people to want by their products.

Personalization of their product is also one of such reasons why people get attracted to their product.

Using social media platforms and conducting different digital marketing campaigns on Facebook, Twitter, Pinterest, Snapchat also comes under their marketing strategy and helps to attract more and more customers for their product.