Question

From research, was the The Oreo Wonderfilled campaign sucessful? Please provide clear explinations and through research links and references.

Answer 1

Oreo has been on top of for years now. But the company wasn't satisfied with its classic Twist-Lick-Dunk ad campaigns. It wanted to do something different.

For this purpose, it launched the Oreo Wonderfilled Campaign. The thought process behind the campaign was that Oreo reminded people of their childhood era where the world was simple and the consumers as little kids were curious and full in awe of the world. They had a sense of wonder when they experienced every simple thing.

The company target this sense of wonder and wanted the ad campaign to strike a chord with the inner child within all of the consumers. The ad campaigns comprised of short little stories which were sometimes funny, or moving or positive. and it started with "Wonder If I gave an Oreo to....? and told little stories of father and daughter, of bedtime stories from childhood and many such brilliant concepts.

The campaign was successful and people loved the new ads and the music and the message. Looking at the data, it is apparently clear that the campaign was extremely successful as Oreo managed to grow its sales by 16% and it's market share by 1.6%. A marvelous feat for a company that is operating on an international level.

Therefore, the Wonderfilled Campaign by Oreo was a successful one and resulted in higher revenues and better share in the market for the company.