Question

Which of the following provides valuable information about what a target market thinks about a product...

Which of the following provides valuable information about what a target market thinks about a product and what it is worth to them?

Question 8 options:

A)

Value substitution

B)

Promotional discounting

C)

Price elasticity

D)

Slotting preference
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Answer #1

C) Price elasticity

The companies conduct researches to find out how much quantity of the product will be purchased by the customers at large at the various price levels. The increase or decrease in the price level of the product and services changes the quantity demanded. In this way, research provides information about the products and services that what the target market thinks about the product and its worthiness for them.

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