Question

Firm Y wants to enter the Asian market but realizes that Asian consumer tastes are not...

Firm Y wants to enter the Asian market but realizes that Asian consumer tastes are not uniform across countries. To be able to accommodate demands for local responsiveness, Firm Y should

decentralize production activities to the major national or regional markets.

standardize the product coming out of all manufacturing units.

  

ignore national differences in consumer tastes and preferences.

  

ensure that the manufacturing processes in all units are identical.

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Answer #1

As the taste and preference are different a company has to make necessary changes to the production units and outputs, that can be achieved by decentralizing the production activities to the major national or regional markets. The answer is "A".

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