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What threats to continuing success does Harley-Davidson face? Explain.

What threats to continuing success does Harley-Davidson face? Explain.

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Answer #1

Harley Davidson faces the following threats

1. Harley Davidson dealers are making losses. Loss making dealers may churn and tie-up with other brands. this may create sales bottlenecks

2. Being market myopic is a threat for Harley Davidson. More than 60% of its sales come from US. This over dependence in a single country is a risk

3.Many more substitutes are coming up in the heavy motorcycle segment - Triumph, Royal Enfield, Vector etc. These brands offering competing products at lower prices

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