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What challenges does Harley Davidson face concerning there used unit outselling their new units and capturing the younge...

What challenges does Harley Davidson face concerning there used unit outselling their new units and capturing the younger generation? (at least 100 words)

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The sales of Harley Davidson premium bikes is decreasing year after year. It has been observed that the craze for Harley bikes has not reduced. Millennials do prefer owning Harley bikes but instead of buying new bikes, they are showing inclination of buying used units. The primary reason behind this can be that instead of spending huge amount of money on new bikes, the millennials find it convenient and easy to buy at second hand bike at an affordable price. The primary challenges which the company may face because of this inclination are as follows:

  • Sales of the company is decreasing substantially
  • Demand for new models of Harley bikes is reducing
  • The company plans to enter into new markets is getting dwindled
  • The company is finding it difficult to sustain its business model
  • The trust of investors in the company is dwindling
  • The market hold of the company is reducing drastically
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