Proctor and Gamble markets the "Head and Shoulders" line of Shampoo for the dandruff control, the...
Proctor and Gamble markets the "Head and Shoulders" line of Shampoo for the dandruff control, the "Wella" line of shampoos for professional/ salon use, and the Pantene line of shampoos for the value conscious consumer. What target market strategy is Proctor and Gamble using?
1. undifferentiated
2. concentrated
3. differentiated
4. customized
5. fragmented
Homework Answers
Ans. 2. Concentrated market strategy - Proctor and Gamble is using concentrated marketing strategy in the above case .
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