Question

create a swot analysis for a fruit popsicle business. PLEASE BE DETAILED

Answer 1

FRUIT POPSICLE BUSINESS SWOT ANALYSIS:

Strenths:

• Low initial investment to start the business as the ingredients in a fruit popsicle and process to make them is simple.
• Many flavors of fruit popsicle which can attract more people. Sugarfree Popsicles have become a way to attract health-conscious group of people.
• Door to door delivery via ICE CREAM Trucks which also helps in advertisement of the product.

Weakness:

• High operating cost as the popsicles are always required to be maintained at a particular temperature.
• The business is seasonal,since winters will slump the sales whereas the sales increase in summers.

Oppurtunities:

• The global frozen fruit bar market size was estimated at USD 11.10 million in 2018
• It is anticipated that frozen bar market will expand at a CAGR of 7.5% from 2019 to 2025.
• Tieing-up with food chains, restaurants

Threats:

• Health conscious people refraining from sweets.Although sugarfree fruit popsicle exists but it is considered unhealthy.
• Competition from rural markets and home made fruit bars.
• Competition from other type of frozen bars and ice cream.
• Presence of already big companies in the market which can easily takeover or swallow small businesses.
• High maintenance business with high operating costs.