Question

Should consumer marketers just present images of men and women in advertisements in a way that is most likely to sell their products, or do marketers also have a responsibility to think about the images of normality and desirability that they thus depict?

Answer 1

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Ethical Advertising is the concept we have to discuss here.

Using the images of Men and Women in the adverstisement is not wrong. But using such images wrongly or in appropriately is an unethical thing. Advertising has been used as an important part of the promotion since the formation of brands, goods and markets. An ad is characterized as a public notice or publication advertising or publicizing a product, service or event. Based on the definition of what an ad is, one might conclude that marketing is the way to promote a product or service in any media. Advertising is certainly a good thing inherently. It enables small and large enterprises to prosper and spread their business or product to a much larger extent. Unless it was for ads, there would not be many successful franchises and corporations. And, for all the good that comes with ads, some very negative consequences still exist. Because early forms of advertising, advertising has particularly been sexist to women. The history of sexism in ads goes back to the beginning of the 20th century, when the marketing business focused mainly on the housewife and her responsibilities to her family and her house. Until the last few years sexist advertisement has never been criticized or ridiculed. At the turn of the 1900s marketing was overtly sexistic, while in ads today, misogyny is still alive. "Sex sales is the term that many companies follow, "Sex sells" is the old marketing adage, which many times produces patriarchal advertising.

Advertisers want to impress potential consumers by enticing them to their brand with what they believe they want to see. Sources in the past with patriarchal coverage were more concerned with men than women being equal. Advertising included men who walked on women as if they were tapestries, sidelining women and assuming a woman was the only place in the kitchen. Today, advertisers would never attempt to publish similar content, but to publish another type of sexist advertisement. Much doesn't even realize that most commercials and advertising should be respectful about gender! Some of us are so confused that people really struggle on this issue. Ads are intended primarily for promotional purposes, not to try to tear down somebody else. A majority of a larger demographic could use other commercials to open their eyes. Most items are unreasonably marketed as gender specific. Sex ads can be reduced or can even be removed from our culture by increased awareness and acceptance.

Conclusion - In conclusion or an end note, advertising in many respects, whether it's sexism or something else, can be problematic. The problem will always come up. Although there are many ways to resolve the problem, there is always a problem for someone looking at the broadcast.

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