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can i have an example of an international company that applied Ethnographic research and what was...

can i have an example of an international company that applied Ethnographic research and what was the research about and what was the results?

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Xerox is an international company that has used ethnographic research. Xerox was called in to study the problems and issues of traffic in Los Angeles. Xerox conducted ethnographic research at parking lots to study the traffic congestion.

1. In an effort to reduce chaos at parking lots, the cost of parking lots was classified based on desirability and ease of parking. Ethnographic research by Xerox revealed that parking spaces that was most desired by drivers recorded a shortfall.

2. The ethnographic research revealed the number and type of drivers who had issues with understanding and interpreting signals.

3. Ethnographic research recorded the behaviour of drivers and actual reasons for traffic snarls could be identified.

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