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Explain the process (details) of developing a mission statement and then list and define the major...

Explain the process (details) of developing a mission statement and then list and define the major components of an effective mission statement. Finally describe why a mission statement is so important in the strategic-management process.

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Below are the steps using which a mission statement is developed:

  • All the relevant information is gathered that is essential to weigh al the pros and cons.
  • The customers are identified.
  • The exact role of organisation is noted down.
  • Get to the root of the reason as to what is the purpose of the organisation doing the work it does.
  • Define short term goals and long term goals.
  • As per the short term goals, create the mission statement.

Major components of an effective mission statement are:

  • It should include who are the customers.
  • Which market are we targeting and is it achievable by the existing technology or not.
  • What would we achieve i.e. sense of competitive advantage should be there.

Mission statement is important because it aligns all the departments towards achieving one single goal and also ensure that as accompany we grow in terms of the quality and kind of services or goods we provide.

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