2. Suppose you are product manager for a pharmaceutical firm hoping to launch a new drug...
2. Suppose you are product manager for a pharmaceutical firm
hoping to launch a new drug to treat schizophrenia. Identify the
types of people from whom you would secure marketing research data
and the sorts of data you would seek.
Homework Answers
The types of people from whom research data can be collected for this research objective are as follows:
- Physicians and Healthcare providers: The past footfall of people with schizophrenia can be collected from the physicians and the healthcare providers. This data will help in assessing the density of schizophrenia in the region. Medical history of past patients, with anonymous reference can also be collected
- Insurance providers: the insurance providers can help the researchers to analyze the cost benefit analysis of the drug. This can be done by assessing the amount of insurance money which gets fed to fulfill the claims of patients suffering from schizophrenia
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