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what would be the rationale for a company (Netflix) entering into the production industry ?! PLEASE...

what would be the rationale for a company (Netflix) entering into the production industry ?! PLEASE ANSWER ASAP

REWORDED THE QUESTION , SORRY !
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Usually, the rationale behind a company like Netflix to enter the production industry is for business expansion for maximizing profits. Initially, Netflix business model was DVD rental and sales. The sales division was later abandoned by Hastings and he concentrated only on DVD rentals. In the due course in 2007, Netflix expanded its business by introducing streaming of media at the same time retaining the DVD rentals and Blu-ray services. In 2010, the company expanded to other locations such as Canada, Latin America and the Caribbean to provide streaming services. In 2012, Netflix entered the content-production industry for reasons of diversification and increasing the revenue of the company. Since 2012, Netflix has made a tremendous growth in production and distribution of both film and television series. It has established a unique online library that has the ‘Netflix content’

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