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Sell or process further: Kraft, Inc. produces milk at a total cost of $66,000. The production...

Sell or process further:

Kraft, Inc. produces milk at a total cost of $66,000. The production generates 60,000 gallons of milk which can be sold for $1 per gallon to a pasteurization company, or the milk can be processed further into ice cream and then sold for $2.50 per gallon. It costs $75,000 more to turn the annual milk supply into ice cream.

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If Kraft processes the milk into ice cream, how much is the incremental profit or loss? Should Kraft process the milk into ice cream or sell it as is?

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Answer #1

Incremental analysis

Revenue from further processing (60000*2.5) 150000
Revenue from as is sale 60000
Incremental revenue 90000
Incremental cost -75000
Incremental profit (loss) 15000

So Kraft should process the milk into ice cream.

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