Should McDonald's executives worry that adapting too many things will dilute the McDonald's global brand?
Should McDonald's executives worry that adapting too many things will dilute the McDonald's global brand?
Homework Answers
Adapting too many things will help in increasing the global brand. This is because adapting to the local culture will help to increase the sales in that particular economy. However the basic services remain the same all over the globe. Hence if we’re talking about a Mc burger, it has a global presence and recognition. It is just the ingredients that vary slightly from country to country. In many cases this is done to keep religious sentiments in mind which increases the reputation and brand of the business.
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Should McDonald's executives worry that adapting too many things
will dilute the McDonald's global brand?
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