Question

consider one of the best vodkas in the world, Grey Goose.

I want you to focus on the flavors (L’Orange, Le Citron, La Vanille, Le Melon and Cherry Noir) Please write a positioning statement for one of the flavors. What are the behavioral theories associated with the flavors? Why are they important to the brand?

What type of communication should be used to promote the sale of this top of the line item? The consultant to Grey Goose has recommended a promotion campaign featuring on premise events at country clubs, is this a good idea? Why, or why not?

Answer 1

Answer:

One of the best vodkas in the world, is Le Melon - Grey Goose.

The positioning statement for this is that this product needs to be positioned in the market at competitive pricing that picks the median of the market.

The behavioral theories associated with the flavors is that the Le Melon flavor has high influences of consumers as they have special attraction around these flavor and they are always in need of this flavor. The behavior of consumer is suitable to this flavor and consumer likes this flavor significantly. They wish to have this flavor as part of their drinks. The behavior pushes them to select this flavor as they have seen this as the brand that they like and people prefers.

They are important to the brand because they create the high influencive impacts on the target population and create the buying decision from the consumers. This creates the branding impact of the product in the market and consumers are attracted towards these products due to higher usage in the market.   

The type of communication should be used to promote the sale of this top of the line item is by making the appropriate marketing among the target consumers so that they will get influenced with the communication. The communication can also link with the key benefits of Vodkas and how it manages the helath as well for the consumers. Its quality contents should be communicated to the target consumers.

The consultant to Grey Goose has recommended a promotion campaign featuring on premise events at country clubs. This looks to be a good idea because this idea will develop more information and awareness about the product in the target regions, as most of the consumers are present in that regions and it will be good way to connect to the target consumers. This will help to collect larger consumers and will help in developing better branding image of the product.