Except for differentiation on product physical characteristics, what other dimensions for differentiation are possible? Provide some...
Except for differentiation on product physical characteristics, what other dimensions for differentiation are possible?
Provide some examples of each - in the context of trying to position a new brand of hybrid car.
Homework Answers
Product differentiation helps in making a company to stand out in the market.The most common forms of differentiation are physical ones that includes differentiation by size ,packaging ,color,branding and texture.However,other forms of differentiation exists.
Explanation:
Pointing out the weakness of competitor products : In case of positioning a new brand of motor vehicle ,a company might use this dimension of differentiation. For example, if one notes that competitors vehicle have an issue break failure,the firm can capitalize on this mistake in marketing their hybrid brand.Slogan such break failure free or break failure proof maybe used to attract and retain customers.
Giving out bonuses :The hybrid brand can be sold at a discounted price to beat competition. Providing high quality goods at low prices is a sure way of winning customers
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Except for differentiation on product physical characteristics,
what other dimensions for differentiation are possible?
Provide some...
1) Except for differentiation on product physical characteristics, what other dimensions for differentiation are possible? Provide...
1) Except for differentiation on product physical characteristics, what other dimensions for differentiation are possible? Provide some examples of each - in the context of trying to position a new brand of hybrid car. 2) Many firms target lead users or innovators with their new products, with the assumption that their adoption will trickle down to influence the broader market. Others disagree with this approach and contend that the most efficient and quickest route is to target the broader or...
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