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Question 37 Which of the following is an example of a top-down budgeting technique used to...

Question 37

Which of the following is an example of a top-down budgeting technique used to determine how much a firm will allocate to its promotional activities?

the objective-task method

the percentage-of-sales method

the push-pull method

the AIDA method

the price lining method
business   Operations-Management   
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Answer #1

B. the percentage-of-sales method

they use a percentage-of-sales method, in which the budget is based on the amount the company spent on advertising in the previous year and the sales in that year.

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