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What elements are consumers likely to consider when evaluating the purchase price of a product they...

What elements are consumers likely to consider when evaluating the purchase price of a product they want to own compared with the price of renting that product for a limited time?

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Answer #1

Consumers likely to consider the following features:

  • usefulness of product beyond particular period of time,
  • how much would be the difference between the price on buy the product and taking it for rent for a particular time period,
  • product reselling power or capability,
  • number of substitutes available for the same product
  • Its unique feature of buying this product and converting it to their own.
  • Durability or life span of the product

This charecteristics  will help them to take a decision whether to buy or rent the product.

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