2. Is fair trade coffee sustainable for the mass market, or is it a niche product...
2. Is fair trade coffee sustainable for the mass market, or is it a niche product for the socially conscious and well off?
Homework Answers
A fair trade product, in particular is a product which has been sourced or purchased from where it has been grown or has been manufactured. There are established fair trade certification organizations which attest the fair trade nature of such products. Fair trade certified coffee is one such product which is directly bought from the coffee farms. Fair trade certification is done so as to give fair share of produce to the farmers.
This intervention was done with the objective of giving better prices to the farmers and to enhance their standard of living. However the fair trade coffee is usually priced higher and hence appeals only to the well off segment. The mass markets still buy the traditional coffee from the retail markets which are priced low. So we can say that the fair trade coffee is a product for the niche segment of consumers and cannot be considered sustainable for the mass market.
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2. Is fair trade coffee sustainable for the mass market,
or is it a niche product...
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Think of a product or brand that you’re familiar with that caters to a niche market. Describe in your own words the shared characteristics of consumers in that market, in terms of the four main bases of segmentation: geography, demographics, psychographics, and behaviour.Ensure you are familiar with the definition of a “niche” market and remember, a niche market doesn’t have to be small, in terms of the number of people that comprise it. Terms like small and large are relative...
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1) When trade in coffee is allowed, producer surplus in Guatemala a. increases by the area B + D. b. increasesbythearea...
1) When trade in coffee is allowed, producer surplus in
Guatemala
a. increases by the area B + D.
b. increasesbytheareaB+D+G.
c. decreases by the area C + F.
d. decreases by the area G.
2) When trade is allowed,
a. Guatemalan producers of coffee become better off and
Guatemalan consumers of coffee become worse off.
b. Guatemalan consumers of coffee become better off and
Guatemalan producers of coffee become worse off.
c. both Guatemalan producers and consumers of coffee...
Problem #5 (TVM-future value): Last year, Tom sold fair trade ground coffee for $10.00 a pound....
Problem #5 (TVM-future value): Last year, Tom sold fair trade ground coffee for $10.00 a pound. If interest rates are 4%, what would be the price of coffee: 1. In 5 years? 2. In 15 years?
Problem #5 (TVM-future value): Last year, Tom sold fair trade ground coffee for $10.00 a pound....
Problem #5 (TVM-future value): Last year, Tom sold fair trade ground coffee for $10.00 a pound. If interest rates are 4%, what would be the price of coffee: 1. In 5 years? 2. In 15 years?
How should we think about fair trade coffee and other attempts at eco-friendly products and services?...
How should we think about fair trade coffee and other attempts at eco-friendly products and services? Are they a benefit or a hazard to CSR and efforts toward sustainability ?
2. Does your company cater to a niche market? If yes, explain. If not, can your...
2. Does your company cater to a niche market? If yes, explain. If not, can your company benefit by entering into a niche market?
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In the simple circular flow, businesses trade goods and services for resources in the product market. consumers trade goods and services for monetary payments in the factor market. producers trade goods and services for monetary payments in the product market. consumers trade resources for goods and services in the factor market.
Coffee Bean Inc. (CBI) processes and distributes a variety of coffee. CBI buys coffee beans from...
Coffee Bean Inc. (CBl) processes and distributes a variety of coffee. CBI buys coffee beans from around the world and roasts, blends. and packages them for resale. Currently, the firm offers 15 coffees to gourmet shops in 1 pound bags. The major cost is direct materials, however, a substantial amount of factory overheat is incurred in the predominantly automated roasting arid packirng] process. The company uses relatively little direct labor.Some of the coffees are very popular and sell in large...
While movie fans everywhere would probably recognize the actor who played Wolverine in the X-Men franchise, most are not...
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1) When trade in coffee is allowed, producer surplus in
Guatemala
a. increases by the area B + D.
b. increasesbytheareaB+D+G.
c. decreases by the area C + F.
d. decreases by the area G.
2) When trade is allowed,
a. Guatemalan producers of coffee become better off and
Guatemalan consumers of coffee become worse off.
b. Guatemalan consumers of coffee become better off and
Guatemalan producers of coffee become worse off.
c. both Guatemalan producers and consumers of coffee...
Problem #5 (TVM-future value): Last year, Tom sold fair trade ground coffee for $10.00 a pound. If interest rates are 4%, what would be the price of coffee: 1. In 5 years? 2. In 15 years?
Problem #5 (TVM-future value): Last year, Tom sold fair trade ground coffee for $10.00 a pound. If interest rates are 4%, what would be the price of coffee: 1. In 5 years? 2. In 15 years?
Coffee Bean Inc. (CBl) processes and distributes a variety of coffee. CBI buys coffee beans from around the world and roasts, blends. and packages them for resale. Currently, the firm offers 15 coffees to gourmet shops in 1 pound bags. The major cost is direct materials, however, a substantial amount of factory overheat is incurred in the predominantly automated roasting arid packirng] process. The company uses relatively little direct labor.Some of the coffees are very popular and sell in large...
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