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2 The goal of a  _______________________________________ is to estimate the profit potential of an product at an...

2 The goal of a  _______________________________________ is to estimate the profit potential of an product at an early stage in the product development process.

test market study

prototype development

business analysis

diffusion estimation

simultaneous product launch
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Answer 2

The goal of a  ___ is to estimate the profit potential of an product at an early stage in the product development process.

✓ prototype development.

(Prototype development is used at an early stage in the product development process, it supports the estimation of profit potential, to estimate the cost, and to understand the market size requirements.

Test market study is used after the product is made, and it is implemented at later stage of the process.

Business analysis is performed to determine the feasibility of the business and to decide whether to invest in that business or not.

Diffusion estimation, is used to determine the probability of successfully spreading the product in a target market.

Simultaneous product launch involves, introduction of product in various markets at the same time.)

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