Question

B1)

As a marketing strategist, Cassondra wants to find ways to target consumers at the end of the buying cycle. What is the best strategy that Cassondra would implement?

SWOT analysis

CRM

Create a blog

Long-tail B2) Wassim is in charge of developing a new product. At what stage of the new product development process do you believe that Wassim could have several good ideas and receive potential customers’ feedback to determine what ideas could be the most promising ones? launch idea generation idea screening evaluation B3) To target different customer segments, Osbourne companies decide to launch a new and complete product line. Based on the previous statement, Osbourne companies’ current products are more likely to be in what stage of the product life cycle? Introduction Growth Maturity Decline

Answer 1

B1)
Best way would be
CRM

CRM provides valuable insights on customer conversions and making deals

B2)
Idea screening

In idea screening, various ideas are analysed by taking feedback from others and the best among them are selected for further process

B3)
Introduction stage

It is a totally new line. Therefore, it has to be introduced into the market