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Two part question: Is the study basic or applied research and what are the variables being...

Two part question:

Is the study basic or applied research and what are the variables being studied??

Dr Jones wants to know what type of music played in a store will have the greatest influence on how much money people spend in that store. Over the course or three-weeks, classical, jazz, rock and no music are played during an entire day. One type of music each day over the three weeks, is played (counterbalancing for day of the week). The total amount of sales in the store is recorded. At the end of the three weeks the total sales are compared based on the music playing.

Social-Sciences   psychology   
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Answer #1

This is an applied research where effect of music on consumer purchasing behavior is being analysed.
Independent variable in study is various type of music while dependent variable is sales and purchasing behavior of consumer.
Extranneous variable will be time of the month like start of month, people have money in pocket, towards end, will have less money.
Though counterbalancing for days of the week is undertaken but some extreanneous variables will be there at play.

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