Question

The price elasticity of demand for a product is -1.00. You know that... a. Sales Revenue...

The price elasticity of demand for a product is -1.00. You know that...

a. Sales Revenue ("Total Revenue") will increase if we raise the price.

b. Sales Revenue ("Total Revenue") will increase if we lower the price.

c. Sales Revenue ("Total Revenue") is maximized. It will fall if we change the price at all.

d. Not enough information to answer this question.

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Answer #1

Ans: Sales Revenue ("Total Revenue") is maximized. It will fall if we change the price at all.

Explanation:

PED is 1 at the middle point if a linear demand curve where total revenue is maximum. Any deviation from this point leads to fall in total revenue.

Thus, option [c] is correct answer.

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