Question

With the CustomerSurvey_ZA_Rev.sav dataset available in this session, please determine if there is a significant difference between customer intention to purchase Mochamania and the level of intention to purchase Iceemania.

To answer this research question, please address the following items:

What type of t-test (independent or paired samples) do you need and why?

Customersurvey EA Revatasetl- BM SPSS Statotics Dats Editor File Editw Data IransformAnalze Graphs Utties Etensions Window Help 1112 1113 1114 1115 1116 1118 1119 120 1121 1122 10 12 1124 125 16 1127 1128 1123 131 18 18 19 1138 1132 1131 25 1147 1139 1137 1135 1134 35 1143 36 1142 CustomerSurvey ZA_Rev.sav [DataSet2]- IBM SPSS Statistics Data Editor File Edit View Data Iransform Analyze Graphs Utilities Extensions Window Help Measure Nominal Nominal Nominal Scale Scale Role 、Input 、Input 、Input Input 、Input 、Input Input Align Left Left Left Columns 10 Missin NameType Width Decimals Label ParticipantlD String Values None A 4-digit ID that... None Male or Fele, MaleNone Income Bracket. . 1, $2000.. None The participant None C: Participant's. None I: Participant's i... None M: Participants None Numeric IncomeBrac Numeric WeeklyBud... Numeric C Intentiont. Numeric 看Right 17 16 17 Right Right Right / Scale Intentionto. Numeric M Intentiont... Numeric Scale 10 12 13 14 15 16 17 18 19 20 21 23

Answer 1

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