Requirement 1, 2, and 3 Answer choices: Should the new product released to production? (YES OR NO) ... estimated contribution to profit is --- (Less OR greater) than the desired contribution to profit.
Requirement 1 | ||
Total Unit Demand | 72,000 | |
Sales Price | 300 | |
Sales $ = Demand * Price | 21,600,000 | |
R&D | 1,000,000 | |
Design | 550,000 | |
Manufacturing | 6,500,000 | |
Marketing | 900,000 | |
Distribution | 1,400,000 | |
Customer Service | 4,510,000 | |
Total Cost | 14,860,000 | |
Profit = Sales - Cost | 6,740,000 | |
Profit % | 31% | |
Estimated Contribution to Profit | 31% | |
Target Contribution to Profit | 35% | |
Deficiency in Profit | -4% | |
New Product should not be released to production because its estimated contribution to profit is less than desired contribution | ||
Requirement 2 | ||
Manufacturing Cost | 6,500,000 | |
20% of manufacturing Cost | 1,300,000 | a |
Supplier Cost = 80% of manufacturing Cost | 5,200,000 | b |
with 5% reduction on Supplier cost= | 4,940,000 | c |
Revised Manufacturing Cost | 6,240,000 | d=a+c |
Revised Total Cost = | Total Cost - Old Manufacturing Cost + revised Manufacturing Cost | |
Revised Total Cost = | 14,600,000 | e |
Profit = Sales - Cost | 7,000,000 | |
Profit % | 32% | |
Estimated Contribution to Profit | 32% | |
Target Contribution to Profit | 35% | |
Deficiency in Profit | -3% | |
New Product should not be released to production because its estimated contribution to profit is Still less than desired contribution | ||
Requirement 3 | ||
Manufacturing Cost with Supplier Process Improvement | 6,240,000 | d |
Inhouse Cost | 1,300,000 | a |
Supplier Cost | 4,940,000 | c |
With New Process Tech | ||
Inhouse cost reduced by 35% | 845,000 | f |
Supplier Cost | 4,940,000 | c |
Capex for new technology | 310,000 | g |
Revised Manufacturing cost with full process Improvement | 6,095,000 | h=f+c+g |
2nd Revised Total Cost = | Revised Total Cost - Revised Manufacturing Cost + Revised Manufacturing Cost with full process improvement | |
Revised Total Cost = | 14,455,000 | j=e-d+h |
Profit = Sales - Cost | 7,145,000 | |
Profit % | 33% | |
Estimated Contribution to Profit | 33% | |
Target Contribution to Profit | 35% | |
Deficiency in Profit | -2% | |
New Product should not be released to production because its estimated contribution to profit is Still less than desired contribution |
Requirement 1, 2, and 3 Answer choices: Should the new product released to production? (YES OR NO...
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