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II Case Problem Indiana Sales: Skyline Pigeon Five years ago, Mr. Narciso Cortes was hired as salesclerk by Indiana Sales, a

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  1. The factors of motivation that is not innate with Mr. Cortes are:

               - Promotion

               - Additional responsibilities

               - Increase in salary

Mr. Cortes is just content with his present job duties and does not want to move to a higher position and accept more responsibilities.

  1. It is not possible to force someone to accept new responsibilities. In this case, we must first analyze what is the resistance for change for Mr. Cortes. From the case study, it is obvious that additional responsibilities nor promotions would not motivate Mr. Cortes. Alderfer- ERG theory is appropriate for Mr. Cortes in this case. ERG refers to Existence needs, Relatedness needs and Growth needs. Mr. Cortes has been going home at 8pm in the evening which shows that he does not have work-life balance. The relatedness needs refers to the individual’s need for significant relationships such as family, peers or friends. According to this theory, needs are not in hierarchy. They must all be met simultaneously to keep the employee motivated. The manager should ensure that Mr. Cortes leaves office before 8pm to have good work –life balance. At the same time, the existence needs such as safety environment and physiological needs need to be met. This would motivate him to accept other responsibilities such as growth needs.
  2. Mr. Cortes does not have time management skills as he leaves the office very late. The manager should engage him in event management tasks to help learn to manage time and also he can refer him for time management courses. These activities would make him to manage time effectively and efficiently. It also would give him a sense of belonging rather than doing the same routine job in which he is content with. When his need for work-life balance (relatedness needs) are satisfied, then his focus would be growth needs. He would be managing these needs simultaneously. This strategy to motivate Mr. Cortes would be successful in making him to take additional responsibilities and perform as per expectations.
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