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Are the value chain activities competitive compared to rivals? Why? (benchmarking) APPLE Vs. SAM...

  • Are the value chain activities competitive compared to rivals? Why? (benchmarking)

APPLE Vs. SAMSUMNG

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Answer #1

Value chain analysis at Apple is amongst best as they have highest order fulfillment centres coupled with strategic tie ups of vendors and front end sales personnel.

Samsung on other hand has extensive network of warehouse and distribution centres managed using SAP for bulk manufacturing and sales. Overall selling point is mix of online and offline.

They both have been highly competitive as they are pioneer in smartphone industry with strong balance sheets and widest network of sales personnel and one of best innovative labs and products with first mover advantages & economies of scale.

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