Question

How does Apple Stores’ training help it achieve a competitive advantage? Why?

What are the downsides to Apple Stores’ training approach? Why?Are you a good fit with Apple Stores’ approach to training?

What do you like and dislike about it and why? What would make it a better match with your preferences?

Answer 1

Answer- Apple’s training main objective is to find a solution for the customer rather than offering a product that the customer does not even need. I believe that they training is really well thought and will definitely give them a competitive advantages compared to other companies. First of all, they only hired individuals who are really passionate about their products. This is really smart because everyone that works there have hands-on experience as well as life situation which could relate too many of their customers. To be completely honest, I don’t think that there are any downsides to their training approach. I myself have been an apple customer for years. I love Samsung products over Apple, however; I have to agree that their customer service is amazing. In the past I have had some issues with their products and they always found a solution for my problem. I believe that customer service is a huge impact on Apple. I truly believe that Apple exceeded training their employees to turn a negative experience into a positive experience.

I have been a sales consultant over 5 years now and comparing AT&T’s training to Apple’s training they are very similar. Both companies care about the customer experience and selling based on customer’s needs. Both companies are well established companies and I believe that they are very successful mainly because they spend a lot of money training their employees and investing in their success. I don’t dislike anything about their training, I believe that Apple is a great company to work for and their training is great. I don’t support selling products just to sell them and make a profit for the company. The key in selling is based on the customer’s need. If you find a need the customer will feel in control of the situation, rather than skeptical about being sold something they don’t need. They training are based on changing a negative situation into a positive one. Apple even trains their employees to choose different wordings which can trigger a customer to be upset about the company. As mentioned in the book “Technology support staff, called “Geniuses,” are even trained to say “as it turns out” instead of “unfortunately” to sound less negative.”