Question

Q1. Using St Lucia , select an organization with a competitive advantage to examine how their strategies are implemented.

a. Why would you classify the organization as having a competitive advantage in the respective market?

b. Based on the material in Session 4.1, what types of strategies does this organization employ?

c. As a critical thinker, are there any strategies that you think this organization should implement and/or eliminate? Why?

word limit 300 words

include APA references

Answer 1

Sainsbury is the largest super market chain which belongs to the retailer industry in UK. This organization holds a dominant place in the market with a handsome number of loyal customers. This organization also has sufficient competitive advantage which makes it sustainable in the UK market.

1. Some of the reasons for which this organization can be classified under the category of the organizations which possess the competitive advantage are discussed here. Primary reasons are the loyal customers which the organization holds. The presence of considerable number of loyal customers highlights its competitiveness in the UK market. Another reason is the innovative product differentiation which the organization exhibits yield competitive advantage. The high degree of accessibility of its retail stores in the UK market adds values to its competitive advantage.

2. Some of the strategies which the organization employs in order to achieve the competitive advantages are mentioned below

• Provision of high quality customer service which attracts, maintains and retains the customers.
• Adoption of latest technologies in the service provision.
• Exhibiting innovative product differentiation.
• Enhancing the accessibility through opening new stores.

3. As a critical thinker some of the strategies which the organization Sainsbury can implement in order to enhance the competitive advantage is to go internationally. Despite the strong hold in the UK Sainsbury doesn’t have any of its reach globally which can impact the competitive advantage for the organization. The competitors of Sainsbury like Tesco is a global retail which becomes a challenge for Sainsbury as the credibility and reputation of the global organization will be higher than the national.