Question

In at least 150 words please describe if this Is this good way to market these products.

Charmin, Up and Up, and Seventh Generation. Charmin is the classic toilet paper and they have been marketing themselves as super soft, they also use tactics like clever catchy songs to get the attention of their customers. That way then the customers to go the store they have the song stuck in their head and think about their brand. Up and up doesn't really market themselves but they are the cheaper option because they are generic store brand option. Target is the distributer and maker of Up and Up and they use their own app to promote others to buy with the use of coupons that they offer. Seventh Generation is the all recycled brand, they market them selves as helping save the earth by using 100% recycled products for their toilet paper. They appeal to the current crowd because it shows that they care about the earth and the purchaser can feel like they are helping and contributing to the planet buy purchasing this brand over the others.

Answer 1

For Charmin this is the best and good way to market its product. Where as for Up & Up this could not be enough. It has to implement its marketing strategy. Because the marketing strategy what it is using is its own app and coupons. This isn't enough to market. It has to follow the latest methods of marketing. Coming to seventh generation they are doing what is good for the nature. Recycling is very good thought. It even attracts the customers by showing that they care for the environment.