Question

What testing and research techniques are appropriate in the website development process and what is the role of each? How does a marketer know when a site should simply be improved upon and when it should be completely redesigned and relaunched? PLEASE DO NOT COPY FROM ANOTHER ANSWER ON HERE

Answer 1

During website designing, the designers can use  code validators for checking if the codes are as per web standards and requirement. Every single link, script, spelling is to be checked. A spell-checking software can be used to check the spellings. A File transfer protocol (FTP) software is used for final upload of the website. During this a final check up is done.

Feedback system is usually added to the website to enable the end-users to revert with any complaints or suggestions. Researching other websites can be useful for designing website.

Redesigning a website is not done just abruptly, without a cause or just because we are bored seeing the same old website. It has to be done for a reason, such as brand promotion, introducing new products or services, re-branding, highlighting achievements, improve customer accessibility and usability or to raise the level of the firm to a whole new level - i.e. break-through. The marketer has to properly plan and schedule the redesign of the website. It is important to detail every facet of and determine the timeline of the project.