Question

1. You are the new data scientist for Fitbit. When viewing the Google Analytics account associated with the Fitbit website., you notice that the Average Time on Site is 82 seconds.

- Describe 4 different ways you can provide context for this metric.

- For the sub-activity, refer to the attachment below entitled, "Image_Module_11.jpg" (the image is also embedded within the text below). Imagine that you have created an email campaign designed to drive users to your site. The email campaign took place during the week of May 3 to May 9, 2015. You want to use the week prior to your campaign as your frame of reference. The date ranges and the results of the campaign in terms of sessions and users are shown in the attached image. Does this data provide context and, if so, what is the context? Should this campaign be considered a success? Why or why not?

ranges are showIl Delu May 3, 2015-May 9, 2015 Compare to: Apr 26, 2015-May 2, 2015 Date Range:Custom Aont 2015 rch May 3, 2015 May g 9, 2015 2345 7 8 9 10 11 12 13 14 s 7 s 9 10 1DADBDDB compare to:Custom 16 16 17 18 19 20 21 12 13 14 15 16 17 18 10 1 12 13 14 1s 1e 22 23 24 25 26 27 28 19 20 21 22 23 24 25 17 18 19 20 21 22 23 29 30 31 Apr 26, 2015May 2,2015 Apply) cancel anammm 24 2s 26 27 28 29 30 31 The results of the campaign in terms of sessions and users are shown below. Sessions Users -54.62% 54 vs 119 54.62% 54 vs 119

Answer 1

4 ways to provide context for the metric are:

• Average time is 82 sec can implies user is staying quiet long time on site
• We can infer that response of the site might be slow
• Sometimes at the backend accessing database require good time because of many records
• Bandwidth is very less and problems of delay might arise

Yes this data provide context, according to statistics given users and sessions are 54% higher than previous week results

There is almost values 100% increase in users and sessions , so we can consider this campaign as success.