Question

List some reasons why BeinSports entered the foreign markets?

Answer 1

Bein sports is a global network of sport channel. It is owned and operated by BeIN media group. It was launched in France where it holds the right to broadcast major football tournaments.

BeIN sports is currently operating in many countries of the world like Middle East, France, Spain, US, Turkey, Hong-Kong and many more.

  

Some of the reasons of Bein sports entering foreign markets include :

1.Hong - Kong:

BeInsports has done partnership in Hong-Kong with TV network vision. By this partnership, it has launched 2 sports channel including bein sport 1 HD and beIN sports2 HD.

Reason:

It underscores global sports broadcaster's rapid expansion in Asia. This is because Asia can be seen as expansion market where opportunities of growth exist.

2.U.S.

BeIN sports bought the rights of broadcasting some of the US National Soccer games when it was going to qualify for 2014 World Cup.

Reason:

The bold entry of Bein sports in American Market befits its deep-pocketed owners, who wanted to become major soccer player that time.

3. TURKEY

BeIN media group acquire TV operator in Turkey  

Reason:

a. It provide a stronghold for further expansion in near regions.

b. Turkey itself is the largest TV market in the south-eastern Europe. The population is 83 million and 20 million households  

C. It will get benefits from high growth potential of the pay TV market in Turkey.

In short, it can be said that expansion profitability greater scope are some of the reasons of Bein sports entering foreign markets.