Question

Your job is to help the company launch a new pet food line. The food line will be for both cats and dogs, and the company is excited because the product is made of all natural ingredients. You will need to make some key strategic recommendations about how to launch and promote this new product line. Create a presentation to share your recommendations with the stakeholders within your company. 

Answer 1

New Pet food line

Target Customers: Owners of dogs & cats

Differentiation: Dogs & Cats are carnivorous and the new product launches a more natural and raw food balanced diet containing natural vegetable and protein ingredients that are chopped and neatly mixed to enhance on quality, taste and improve the rate of digestion. These food contain a mixture of proteins from fish and eggs plus a variety of vegetables inclusive of carrots and French beans blended with a little pepper that is known to keep dogs alert and fierce in case of eminent danger.

Promotion:

Promoting the new product can also be done in various ways. Here, the appearance of the product should be considered. Let the product speak for itself by its exclusive style, design and overall appearance. The mere look has to be appealing and attractive. The customer must want to hold it and look at it, thus the product has to appear better than other competitive products in the Singapore market. Good packaging makes the product promote itself. As long as the product looks attractive in structure and design, it can do its own self promotion.

Promotion can also be done through consumer and commercial trade shows. This gets the product to the hands and the eyes of the consumers. Here, you can offer free samples or even demonstrate how the products are used. By this, the consumer gets a clear picture about the product and therefore makes informed decision on the use of the product. Videos could work perfectly during the promotion show. Making telephone calls and sending short messages can is also another method of effective promotion. It works like the word of mouth.

Sales Pitch:

• Raw natural foods that are fresh are known to heal cancer naturally.
• Natural raw food is more nutritious than processed commercial dog food
• Natural raw dog food improves breath, coating and strength of the teeth.
• Increases the energy of the pet.