Question

What is global public relations? What are some of the reasons for its growth in recent decades? Supplement your finding with research from the Web.

Answer 1

What is global public relations?

When companies/government of a country seek to develop relationships with the public (government/companies) of other countries in a planned and organized manner, the process is said to be developing global public relations.

It helps to improve the public relations and develop a better communication globally.

It is necessary to develop effective communication resulting to effective development of branding and public diplomacy.

It is usually more commonly observed in the nations which are highly developed and have a dynamic political system. Further, countries holding higher private business are also an example where public relations is observed.

What are some of the reasons for its growth in recent decades?

1. Improvement in digital technology has enables an ease in the communication leading to effective public relations.
2. Companies want to earn more and to do so they must expand their business which is possible only by developing effective public relations.
3. It helps to developing long lasting relations with the public helping organizations to generate good revenues.
4. It helps to maintain organizational repute in following ways: Raising brand awareness, increasing sales, communicating a company’s position on certain aspects