Question

Please provide strategic group analysis for Unilever?

Answer 1

Answer:

Unilever: Unilever is an multinational organization which has various products like food, beverage, beauty products, personal care products, cleaning agents etc. This is a consumer goods company and has been spread at global level and has strong presence in many nations. Its headquarter is at London and at Rotterdam in Netherland.

Strategic group analysis for Unilever: The role of the strategic group of this organization is to develop and frame the right level of strategy for this Unilever organization so that Unilever can promotes its products in global target markets and achieve higher sales and revenue for the organization.

Strategic analysis of the Unilever organization is to focus on the key target market that has high demand for their consumer products. Thus they want to frame the strategy for Unilever to identify high scope consumer market so that they can explore their skill set and competency and earn higher revenue and profit for the organization.

Strategic analysis of the group of Unilever is to minimize the investments and explore the sale of the current products in the global market so that they can better explore the return from the existing investment for the manufacturing of the current consumer products.

Group of strategic analysis is focus to improve the efficiency and effectiveness of the business operations so that the business becomes competent and placed stronger in future so that Unilever is capable for meeting future challenges and complexities.   

Key strategy of the group is to focus on their consumers and the products needs to meet the consumer requirements at competitive pricing so that it becomes a business case for their consumers.