Question

• find three examples of inadequate visual aids.
  Research online to find examples of 3 visual aids that are poorly designed. Cut and paste those images into a word processor (like MS Word).
  
• For each of the three poor examples, write a critique of why each is ineffective.
  In the same document, you created above, write a brief critique of each visual. Highlight what is right, what is terrible, and why the visual is ineffective.
• Recreate each visual to make it more effective.
• Write a description of the improvements made to each visual.
  

Answer 1

1. Poorly designed Visual aid :

INTRODUCTION Motor Car, any self-propelled vehicle with more than two wheels and a passenger compartment, capable of being steered by the operator for use on roads. The term is used more specifically to denote any such vehicle designed to carry a maximum of seven people. The primary components of a car are the power plant the power transmission, the running gear, and the control system. These constitute the chassis, on which the body is mounted The power plant includes the engine and its fuel, the carburettor, ignition, lubrication, and cooling systems, and the starter motor.

In Above visual aid, the texts and word are mixing. In this image the image is hard to look and the text hard to read. So this make the visual aid ineffective.

• To make this visual effective, we can recreate this like below image :
  BMW It has always been the desire of BMW to create automobiles of unmistakable identity. As you can see by the price of one, this has posed no problem to them over the last eight decades. But what you cannot see is the one thing that has always been true about BMW automobiles both in the past as well as in the present: a BMW is always "the ultimate driving machine"
  Now in above visual aid we have differentiate the text and image such the the audience can see it clearly. Also we have make it clean and the headlines are bold.

2. Second example of Poorly design visual aid :

US Wireless Market- Q2 2010 Update Executive Summary The US wireless data market grew 6% Q/Q and 22% Y/Y to exceed $13.2B in mobile data service revenues in Q2 2010- on track so far to meet our initial estimate of $54B for the year Having narrowly edged NTT DoCoMo last quarter for the first time, Verizon Wireless continued to maintain its number one ranking for the iH 201 inems of the operator with the most mobile data revenues (though the difference was thinner than the amoebe membrane). The total wireless connections for Verizon were almost iooM with 92.1M being the traditional subscriber base. Rest of the 3 top US operators also maintained leading positions amongst the top 1o global mosile data operators. Sprint had the first pisitive netadd quarter in 3 years and has been slowly and steadily turning the ship around. T Mobile did better on the postpaid netadds but overall additions declined again. The larger question for the market is if.4 large players can stay competitive. Generally, the answer is no. But these are different times and there are a nuimber of permutations and combinations that are possible. The US subscription penetration crossed 95% at the end of Q2 2010, If we take out the demographics of 5 yrs and ounger, the mobile penetration ss now past 100%, while the traditional netadets have been slowing, the connected device' segment is picking up so much that both AT&T and Verizon added more connected devices than postpaid subs in Q2 2010. Given the slow posdpaid growth, operators are fiercely competing in prepaid, enterprise, connected devices and M2M segments Data traffic continued to increase across all networks. By 11 201o, the average US consumer was consuming approxs mately 230 M B rno up 50% n 6 months. US has beet nie ground zero for mobile bredband consımption and data traffic management evolution While it lags Japan and Korea in 3G penetration by a distance, due to higher penetration of smartphones and datacards, the consumption is much higher than its Asian counterparts, Given that it is also becoming the largest deployment base for HSPA+ and LTE, most of the cutting edge research in areas of data management and experimentation with policy, regulations, strategy, and business models is taking place in the networks of the US operators and keenly watched by players across the global ecosystem. GAswe had forecasted, the tiered pricing structure for mobile broadband touched the US shores with AT&T becoming the jor operator to change its pricing plan based on consumer consumption. We will see the pricing evolve over the quarters as the US mobile ecosystem adjusts to the new realities and strategies for mobile data consumption

This image is ineffective because here presenter write endless summary. Filling an entire PowerPoint slide with text is never a great idea especially not when the content is printed in 10-point type and is three or four times longer than the Gettysburg Address. Even worse is the idea of using an impenetrable slab of 10-point text to provide an executive summary of the ensuing presentation. It’s hard to imagine what useful thing the presenter thought this slide would accomplish no one is going to want to read the text, and if the presenter does so, what’s left to say in the presentation?

• We can recreate this visual aid. The example of this is given following :
  US Wireless Market Executive Summary The US wireless data market grew 5% Q/Q and 22% Y/Y to exceed $12.5B in mobile data service revenues in Q1 2010 - on track so far to our initial estimate of $54B for the year. In a significant milestone that went largely unnoticed, Verizon Wireless edged past NTT DoCoMo - the decade old leader in mobile data revenues to become the biggest mobile data operator by data revenues. Helped by its 93M subscriber base and high ARPU, the Verizon juggernaut is steamrolling. Rest of the 3 top US operators also occupy leading positions amongst the top 10 global mobile data operators.
  Here the summary is precise, clear and easy to read.

3. Third example of poorly designed visual aid :

The Delegation Temptation Leaders are understandably tempted to outsource or delegate responsibility for social media initiatives for the following reasons: 3 They are already extremely busy pursuing a host of other priorities and feel unable to add one 2 They have limited familiarity with social media themselves and have barely begun to climb more thing to their jam-packed To Do lists. their own social media learning curves. Consequently, they may not feel qualified to assume a direct leadership role. Their lack of familiarity may also contribute to the perspective that social media initiatives are independent, add-on projects rather than projects that should be integrated into the pursuit of the organization's mission and priorities. Because there are low barriers to accessing and using many social media platforms and tools, as well as a seemingly low financial commitment, they may underestimate the strategic complexity of social media. 2Underestimating the strategic complexity of social medial can lead them to assume the necessary approaches are primarily tactical, an assumption that is reinforced by the widespread emphasis on specific tactics such as blogging, microblogging, and social networking. Consequently, they may conclude these activities can be carved out and handled by someone who's not engaged in core organizational functions There's no shortage of.hire me!" social media service providers who reinforce the idea that social media activities can easily be outsourced and still produce great results. ง sons

In a PowerPoint presentation, reducing paragraphs to bullet points helps your audience follow the presentation more easily. But "reducing paragraphs to bullet points" doesn’t mean sticking bullet-point icons in front of paragraphs.
As a rule of thumb, if you have to resize your text to 12- or 10-point type to get it to fit, you have too much text. This presentation on social media from the SMinOrgs S.M.A.R.T. Blog is a great example of bullet points gone bad. The text is tiny, the bullet points are longer than ten words each, and at least one of them is a full-fledged paragraph.

• Recreate the above image :
  Leadership . A political leader, pursuing a passionate Personal cause . An explorer, cutting a path through the jungle for the rest of his group to follow. . An executive, developing her company's strategy to beat the competition