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1) Brief information about the Huawei and Samsung in the global market (and if possible Turkish market as well). 2)Brief information about the Huawei's and Samsung's marketing strategies.

1) Brief information about the Huawei and Samsung in the global market (and if possible Turkish market as well).

2)Brief information about the Huawei's and Samsung's marketing strategies.

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Answer #1

Answer 1:- Samsung has been a leader in the global market since quite a few years. It is the leading mobile brand previously followed by Apple and then others. But recently in a couple of years Huawei a china based company has been increasing its market share and has already replaced Apple from the second position. If the example of mobile is taken the market share of samsung and Huawei in Q3 2017 was approx 22% and 9% respectively whereas within a year i.e., in 2018 Q3, share of samsung has reduced to 18% and share of Huawei is increased to 13%.
The scale of decrease in market share between the two giants in such a short span is amazing. The reason can be a fresh approach of Huawei and different products in price ranges offered. Marketing strategy is also a major reason.

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