Question

Sry guys, it a marketing qns - I cant find a subject for it Passage Huawei Consumer products giant Huawei, well-known for its smartphones, is building up its brand in Singapore as part of its effort to expand across Asia.Mr. Peter Tong, president of the consumer business group, said,"Singapore is uniquely positioned throughout the region when it comes to branding and marketing.It has a strong influence on surrounding countries. Huawei currently holds the number 3 spot in the worldwide smartphone market.Huawei's marketing strategy involves building and sustaining close relationships with its retail partners and resellers in each country within the region.It plans to double the number of retail establishments outside of China to 9100.Huawei, which launched itP8 smartphones recently.has only one of its own retail store here, an outlet that opened at Plaza Singapura in November 2014.While the Chinese company records only a single-digit market share here, Mr.Richard Yu, chief executive of the consumer business group, remains optimistic, saying there is huge growth potential here and that Huawei "will catch up". The company is looking to break into the top three brands in Singapore.He brushed off any talk of challenges that Huawei faces in expanding in Asia.The company regards itself as a challenger to Apple and Samsung with smartphone functions and features that rival those of the competition.However, he acknowledged that the firm needs to improve its marketing and branding strategies to gain a better foothold in the region.Mr.Tong said:"We need to work on deepening the understanding of consumers about our brand."This means getting consumers to see Huawei as a leader in technology and innovation, with quality products that challenge the "made in China" stigma. Huawei is also building partnership with local vendors, instead of simply pricing its products low, to gain markets share in mid-to-high-end smartphone market.Beyond the Asia-Pacific region, Mr. Yu noted that Huawei has made good progress in Europe, Africa, and Latin America.He added that the consumer business group's global sales revenue target for 2015 is US$16 billion(S$22 billion), up from last year's US$12.2 billion question a) Huawei prices its products low in order to "gain market in the mid-to-high-end smartphone market".Discuss the pricing objective that the company has adopted.Apply the most appropriate pricing method that Huawei is likely to have used, based on the pricing objective. b) Huawei uses a multichannel marketing system to reach its customer segments in Singapore.Briefly describe multichannel marketing system using Huawei as an example. c) Examine two likely types of channel conflicts that Huawei may face with its channel members.Implement two appropriate methods that Huawei could use to be better manage possible channel conflicts.

Answer 1

a) As Huawai pricing method is called penetration pricing and Skimming pricing. We all know that this is a very well know n pricing strategy where customer will easily attract and come closer to the brand. Main objective of this pricing is swtich the price sensitive customer to own brand. By this pricing Huwai will be very much noticed by customer. This will creat a great brand awareness. By skimming method Huwai can gain maximum revenue advantage.

-Most appropriate pricing that Huwai can likely to have used is skimming pricing. Where it will gain maiximum revenue adavantage.Mainly this type of pricing is very importent to capture market. For marketing boost up this pricing methods is very much required for electronics manuafacturing company.

b)Multiple channel marketing is very well known marketing . Actually multiple channel marketing is based on two ways direct and indirect . Companies are doing two ways to reach to customer . Direct marketing ls like mobile stores, direct pamflets, catalogs etc. And indirect ways like SEO,social media like facebook, ads,mails etc. Now if we can take Huwai as an example, they are mainly focusing on both parts. Local rural area marketing to catch rural cutomer. They are tieing up with differents stores for direct stores marketing. Very impressive way of marketing. Now if we go to indirect way like advertisement, SEO, facebook, social media marketing then it has a great impact on customer. by this way they can switch customer from different user to thier mobile user. Telemarketing , Broadcasting and other channel is very useful for indirect marketing. here Huwai can reach high volume customer in very limited time.

C)If we focus on channel conflict types then we can see that there are four types vertical horizontal inter type and multichannel.

Now Two likely type of conflict that Huwai can face like Horizontal and multichannel conflict.

In horizontal conflict may occur in case of aggresive advertising of one dealer that affact other dealer.Extra service offer of one dealer that creat conflict.And most importent unethical practices of one dealer. In multichannel conflict, one manufacturer uses duel distribution strategies then it will affect this problem.

Two appropriate ways are-collaboration and aggresion that can reduce conflict between channel members. Where by using collaboration both parties will come up in mid points where both will give benefits and actualy result will benefficial. For aggresion type, in where dealers are more powerful there this method help to clear this cases. Strong advertising policy and strong focusing on brand advertising and image of brand. where this conflict will reduce and clean from market.