Can you answer questions 1 and 2 about this Product: Volkswagen Jetta
II. Marketing Plan
1. what is the description of the Volkswagen Jetta's present target market and the position it holds in that market. It includes information about the market, product performance, distribution system and competitors. The following should be included:
2. Write a description of the market that will define the market and its segments, and a description of consumer needs and the environmental factors that may affect their buying patterns.
3.Write a description of the product/service being offered by the company at present. It should include sales levels, price and the product’s profit margins.
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Volkswagen Jetta Brand Analysis | |
---|---|
Parent Company |
Volkswagen |
Category |
Sedan |
Sector |
Automobiles |
Tagline/ Slogan |
Not nearly as expensive as it looks |
USP |
A stylish car with powerful performance |
Volkswagen Jetta STP | |
Segment |
Car users looking for style and performance |
Target Group |
Young executives and businessmen |
Positioning |
Positioned as a car with great performance blended with style |
Volkswagen Jetta SWOT Analysis | |
---|---|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Volkswagen Jetta. Strengths are: 1. Extremely well crafted exteriors providing it a sporty look 2. Available in diesel engine which provides improved mileage at
a lower cost |
Weaknesses |
Here are the weaknesses in the Volkswagen Jetta SWOT Analysis: 1. Slightly expensive and Higher maintenance cost compared to same segment cars 2. Unable to attract the expanding middle income class in emerging economies |
Opportunities |
Following are the Opportunities in Volkswagen Jetta SWOT Analysis: 1. Expanding automobile market 2. Acquiring partnerships with automobile business entities 3. Providing features to attract specific country markets |
Threats |
The threats in the SWOT Analysis of Volkswagen Jetta are as mentioned: 1. Increasing fuel costs 2. Impending recession which can adversely affect automobile
industry |
Volkswagen Jetta Competition | |
Competitors |
Below are the top 3 Volkswagen Jetta competitors: 1. Honda Civic 3. Chevrolet Cruze |
Can you answer questions 1 and 2 about this Product: Volkswagen Jetta II. Marketing Plan...
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