Do some research, what would be the value proposition and the Profit Formula for National Geographic Magazine?
Homework Answers
As a brand in print and social media , National geographic makes some best videos, stories in its magazine and graphics along with challenging TV serials on scientific innovation which attract huge customers on its social media official page , larger subscription of its magazines as well as millions of viewers on TV channels . In this way , it has best option to show advertisement of different brands with huge earnings in its printed magazines. Even , it reduces printing and designing cost with economies of scale due to millions of copies to the magazine.
It shows viewers what they want to watch on its different channels like YouTube and TV broadcasting along with online version of its traditional magazine. It gives supplementary updated maps of different part of worlds and event. It targets nature lovers as well as brings issues like climate change , sustainability, extinction of flora and fauna . Magazine gives it huge earning and profit margin due to great demand and its positioning as an authentic source of a reputed brand since the year 1888.
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Do some research, what would be the value proposition and the Profit Formula for National Geographic Magazine?
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